If you have been living under a rock for the last few
months, or have been disconnected from society then you may not have heard
about Google Glass. In a nut shell, it is basically a goofy looking, wearable,
internet connected computer with a display that can interact with its environment.
Think Star Wars but real and available soon.
Right now Google sees the Glass as a premium product that
can be used for a variety of purposes. While Google hasn’t limited the
potential applications that the Glass may be used for, it is clear that they
envision it to be worn casually by consumers during regular, everyday activities.
Like the Apple iPad and Microsoft Xbox Kinnect, the
applications for Google Glass will only be limited to the imagination of the
developers. You can be sure that military personnel and advertising executives
are already paying close attention to the device and are lining up to order a
pair (developers will be able to purchase a pair early next year for a price
tag of $1,500).
The Future of
Advertising
Targeted Advertising is a trend, not a fad. You may have
noticed that the advertisements on Facebook, and Google are tailored based on
your interests, activities, search history, and location. This is not a
mistake. Advertisers pay a premium for this information so that they can better
target their marketing dollars.
The impact that this technology will have on users will be
phenomenal. Imagine watching a movie where the plot responds to your personal
preferences. Imagine walking down the street to see relevant sales and
advertisements pop up on your glasses. Imagine driving and avoiding traffic
because the Glass is connected to the internet. The potential applications for
the Glass are limitless.
Google Glass will be a tool for advertisers to exploit. It
may be easy to ignore a billboard today, but will you be able to ignore one
tomorrow if it calls out your full name as you walk by? How about opening a
book or newspaper, to see videos and clips of what you are reading. Remember
this scene from Minority Report? The future is closer than you think. If only
the future were more stylish…
Gorilla Punch Marketing is an advertising firm located in
Toronto, Ontario, Canada. We specialize in unconventional, cost effective forms
of advertising. Our current focus is on Custom, Full-Coloured Pocket Sized
Tissue Packs. Visit our site www.GorillaPunchMarketing.com
for more information. Copyright 2012, All Rights Reserved.
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